Carrie McLaren - Travel Writer, blogger, influencer

Who is Carrie McLaren?

With seven years experience as a travel PR pro and thirteen years as a travel writer/influencer - my work has been featured in various national magazines, newspapers and websites. (Check out more of my writing portfolio at

Based in Jacksonville, Florida, I am the former VISIT FLORIDA Family Insider and an active member of the Society of American Travel Writers (SATW) and the Family Travel Association (FTA).

 I am available for on-site visits, third-party content creation, writing projects, influencer campaigns, on-camera work and more. Have another idea in mind? Let’s chat – I love stepping outside the box.

Past and present clients include: Carnival Cruise Line, VISIT FLORIDA, Waldorf Astoria Orlando, Visit Jacksonville (FL), Florida Marriotts, Westgate River Ranch, Walt Disney World, Universal Orlando Resort and more.


Third Party Content Creation 

As a contractor with Digital Edge Marketing and Connect Travel, I create content for destinations via the marketing agencies. Target audiences include meeting planners, golfers, multigenerational travel, family travel and more.

Levy County Visitors Bureau 

Top Things to Do for Intergenerational Families in Levy County

Southeast Idaho High Country 

Four Season Guide to Idaho’s High Country

Visit Sioux Falls, South Dakota

Look Beyond the Boardroom in Sioux Falls 

Florida’s First Coast of Golf

Best Golf Holes in Northeast Florida

Golf Fitness to Improve Your Game

On-Camera Work

With experience in front of the camera for on-site interviews, in-studio appearances and online travel videos,  I am available for on-camera work featuring your destination. Some of my on-camera work includes

Carnival Cruise Line 


Social Media Campaigns 

With a strong, online following I am available for Twitter chats, Facebook promotion, sponsored blog posts, Instagram programs and even in-person meet-ups.

    • The Florida Times-Union – social media coverage of Florida Country Superfest, a two-day music festival
    • #FLTravelChat – a monthly Twitter chat with VISIT FLORIDA about Florida destinations, events and attractions

Workshops and Speaking Appearances

With a background in travel public relations, I have seen both sides of the blogger/public relations relationship. From discussions on how to interact with bloggers to creating your own social media presence – I’m available to speak on these and related topics. Past presentations include –

  • Jacksonville Florida Public Relations Association -presentation on working with bloggers
  • Florida Public Relations Association, Jacksonville – panelist on social media relations
  • Visit Jacksonville – panelist on how to work with local media

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