Carrie McLaren - Travel Writer, blogger, influencer

Who is Carrie McLaren?

With seven years experience as a travel PR pro and thirteen years as a travel writer/influencer - my work has been featured in various national magazines, newspapers and websites. (Check out more of my writing portfolio at www.CarrieMcLaren.com)

Based in Jacksonville, Florida, I am the former VISIT FLORIDA Family Insider and an active member of the Society of American Travel Writers (SATW) and the Family Travel Association (FTA).

 I am available for on-site visits, third-party content creation, writing projects, influencer campaigns, on-camera work and more. Have another idea in mind? Let’s chat – I love stepping outside the box.

Past and present clients include: Carnival Cruise Line, VISIT FLORIDA, Waldorf Astoria Orlando, Visit Jacksonville (FL), Florida Marriotts, Westgate River Ranch, Walt Disney World, Universal Orlando Resort and more.

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Third Party Content Creation 

As a contractor with Digital Edge Marketing and Connect Travel, I create content for destinations via the marketing agencies. Target audiences include meeting planners, golfers, multigenerational travel, family travel and more.

Levy County Visitors Bureau 

• Top Things to Do for Intergenerational Families in Levy County

Southeast Idaho High Country 

• Four Season Guide to Idaho’s High Country

Visit Sioux Falls, South Dakota

• Look Beyond the Boardroom in Sioux Falls 

Florida’s First Coast of Golf

• Best Golf Holes in Northeast Florida

• Golf Fitness to Improve Your Game

On-Camera Work

With experience in front of the camera for on-site interviews, in-studio appearances and online travel videos,  I am available for on-camera work featuring your destination. Some of my on-camera work includes

Carnival Cruise Line 

VISIT FLORIDA

Social Media Campaigns 

With a strong, online following I am available for Twitter chats, Facebook promotion, sponsored blog posts, Instagram programs and even in-person meet-ups.

    • The Florida Times-Union – social media coverage of Florida Country Superfest, a two-day music festival
    • #FLTravelChat – a monthly Twitter chat with VISIT FLORIDA about Florida destinations, events and attractions

Workshops and Speaking Appearances

With a background in travel public relations, I have seen both sides of the blogger/public relations relationship. From discussions on how to interact with bloggers to creating your own social media presence – I’m available to speak on these and related topics. Past presentations include –

  • Jacksonville Florida Public Relations Association -presentation on working with bloggers
  • Florida Public Relations Association, Jacksonville – panelist on social media relations
  • Visit Jacksonville – panelist on how to work with local media

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